Purpose

• The Regional Public Relations & Communications Officer role exists to assist the GM: Global Public Relations, Communications and Stakeholder Relations to implement global communication strategies and to contribute to the development of plans and messages for various business units and regional business partners within South African Tourism.
• Plans include execution and public relations strategy implementation, management and execution, reputation management, media relations and content development

Requirements

• A Bachelor’s Degree in PR, Marketing, Communication or equivalent work experience.
• 2–3 years’ experience in Public Relations, Communications or a related field.
• Understanding and experience of Digital Media.
• Experience in marketing communications, public relations and media environments. Tourism experience will be an added advantage.
• Excellent writing skills.

Skills & Competencies

• The PFMA and regulations, and other relevant legislation, such as:
  • National Strategic Intelligence Act
  • National Archives of South Africa Act
  • Promotion of Access to Information Act
• Performance monitoring, evaluation and reporting frameworks, systems and processes.
• Relevant legislation and regulatory requirements, namely:
  • POPI Act
  • PFMA
  • Treasury Regulations
  • Frameworks on performance information and strategic plans
• Communications and information management legislative requirements.
• All Public Service systems.

Responsibilities

Regional Operational Implementation

• Develop and select the key and relevant messages and communication channels.
• Employ insights and analytics to stay abreast of relevant trends in the market to drive public relations and communications in line with the SA Tourism strategy and goals.
• Implement Global Public Relations and Communications strategy for regions through partnering with in-country teams.
• Write communication messages (announcements, newsletters, speeches, presentations) as informed by the Global Public Relations and Communications strategy for regions through partnering with in-country teams.
• Provide advice and guidance where needed on SA Tourism public relations and communications within the region.

Business Partnering: Global PR Leveraging

• Assisting regions to amplify their Public Relations and Communications work.
• Leveraging of global media advertising deals to further drive the Global Brand messaging and influence narrative.
• Develop and implement a content plan and a roll-out strategy.
• Drive digital PR to manage the brand online and manage the brand’s reputation
• Create and share valuable content on digital platforms to attract and retain customers.

Maintain Relationships with Media, Trade and Relevant Stakeholders

• Manage information going to media, trade and other stakeholders and keep media informed through various communication tools and tactics, including digital tools.
• Provide relevant information to the international correspondents based in South Africa.
• Develop communication channels which will ensure flow of information to media, trade and other stakeholders within the region.
• Develop a working relationship with provincial tourism authorities to liaise on media and other trade issues.

Media and Reputation Management

• Monitor media coverage daily and develop tactics informed by the outcomes of media monitoring.
• Monitor conversations on digital platforms, including all social media platforms, and use that to proactively plan strategies and manage tactics and content for media and trade interactions and broader reputation management within the region.
• Implement crisis communication plans as informed by the unit’s overarching Crisis Management Strategy.

Additional Information

• Please send your detailed CV.
• People with disabilities are encouraged to apply.
• Due to a large amount of correspondence, we envisage receiving, only shortlisted candidates will be contacted.
• Should you have not heard from us Four weeks after the closing date, kindly consider your application unsuccessful.
• No late applications will be accepted

Download Full Vacancy

• 👉🏿 Cofa apha

Email Application

• [email protected]