Business Development Co-ordinator

South African Tourism - Sandton, Johannesburg, Gauteng

Closing date yi 10 ka July 2026

Regrettably, this position has been removed.

Purpose

  • An exciting opportunity exists at our Head Office in Sandton to join our National Convention Bureau (NCB) as Business Development Co-ordinator reporting to the Head: Business Development & Support.
  • We invite applications from individuals who possess the required skills and experience

Requirements
  • National Diploma in Sales & Marketing/ Research or equivalent.
  • At least 2 years’ sales and/or business development experience within the MICE tourism and/or hospitality industry.
  • Knowledge and expertise within the MICE (Meetings, Incentives, Conferences and Exhibitions) industry and understanding of the SANCB mandate will be an added advantage.
Skills & Competencies
  • Research and analytical skills.
  • Sales ability.
  • Ability to plan, prioritise, and time manage activities.
  • Superior verbal and written communication skills. Fluency in English, additional languages an advantage.
  • Computer literacy in all Microsoft applications, including Word, Excel, PowerPoint, and CRM database experience
Responsibilities

Research and Business Development

  • Source, research, qualify and prioritise new business leads using available research tools such as: Telephone research, database research and analysis, e.g., International Congress and Convention Association (ICCA), (UIA), Internet and other media, as well as face-to-face interviews
  • Establish and maintain formal relationships with Provincial and City Convention Bureau
  • Conduct project research into key industry sectors with a view to generating sales leads and identifying potential local hosts for regional and international conventions.
  • Prepare and maintain account, contact, and event profiles on the Client Relations Management (CRM) database system. Set key follow-up dates using tasks.
  • Prepare event bid briefs for handover to convention bureaus and provincial tourism organisations.
  • Provide input into the development and execution of business development strategies and plans.
  • Maintain and update business development data on CRM system.
  • Co-ordinate arrangements for business development events and presentations, e.g., local host and association events.
  • Liaise with SA Tourism’s international offices where necessary to research, qualify, and prioritise leads.
  • Meet business development goals as outlined in the business development plan.
  • Respond to any sales data-related queries, either internal or external.
  • Assist with appointment scheduling for trade shows and events.
  • Provide lead development support for the hosted buyer recruitment programme for Meetings Africa.
  • Provide lead development for Association buyer recruitment for Meetings Africa Association Day.
  • Provide support for other MICE-related activities as directed by Sales Plan.

Coordinate Capacity Building

  • Assist provincial & local Convention Bureau with capacity building to bid and sourcing leads.
  • Assist provincial and local Convention Bureaus with building capacity to source data for ICCA reporting purposes
  • Strengthen local Convention Bureau’s to assist with generation of new business and to increase conversions.

Reporting

  • Assist with compiling reports for the unit.
  • Provide updated statistical analysis on the SANCB pipeline for secured business.
  • Update reports regularly and compile the list of secured business with estimated economic impact.
  • Reports on the lead development and status of the leads.
  • Report regularly on key business development activities and events, providing details of outputs.
Additional Information
  • Please send your detailed CV.
  • No late applications will be accepted.
  • Should you not have heard from us within two weeks of the closing date, please consider your application unsuccessful.
Centre
  • Head Office
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