Social Media Manager
South African Breweries - Bryanston, Gauteng
Closing date yi 23 ka July 2026
Regrettably, this position has been removed.
Purpose
- The key purpose of this role is to be the creative force for our brands online platforms.
- They are responsible for driving creative excellence and innovation for their brands that tells a compelling story.
- Social Media Managers are involved in various activities such as communications, PR, social media, events, content creation and reporting.
- We are looking for a highly skilled Social Media Manager to join our team.
- If you are self-driven, practise meticulous attention to detail and you are a very ambitious tech-savvy professional we would love to meet you!
- We are expecting you to be very experienced in Social Media Management and well-versed in strategy, conceptual thinking, PR and promotional events.
- Ultimately, you should be able to act as online storyteller of our amazing brands and
manage all creative and conceptual outputs in a collaborative and integrated manner
Requirements
- Relevant 3 - year degree
- 3 + years in community management
- 2 + years in social media management
- Live event coverage experience
- High understanding of social media and the platforms
- Proven work experience as a Community Manager or very similar role
- Experience with planning and leading community initiatives
Skills & Competencies
- Ability to identify and track relevant community KPIs
- Excellent verbal communication skills
- Excellent writing skills
- Excellent interpersonal and presentations skills
- Knowledge of online marketing
- Attention to detail, critical-thinker and problem-solver
- Foundational knowledge of paid social media ads (Meta Ads, Twitter Ads, etc.)
- Understanding of broader digital marketing ecosystem, including content marketing, email marketing, and digital analytics
- Strong understanding of South African / African culture
- Knowledge and interest in sports
- Must be confident and have clear passion points to be allocated to according to brands
- Fun and energetic
- Able to work under pressure and deal with working on multiple accounts
- Strong leadership skills
- Driven and clear understanding of KPIs and how to action them
- Have a self-starter mindset
- Self-motivated, organised and passionate
- Pro-active
- Ability to adapt and understand
- Confidence
- Ability to perform under pressure when crisis hits
Responsibilities
- Strategy Development: Develop overarching social media strategies that align with business objectives.
- Creation and ownership of integrated content plans
- Compile and formulate platform insights and development
- Team Leadership: Mentor and guide junior and mid-level managers, providing direction and support.
- High-Level Reporting: Present comprehensive reports to senior management, including strategic insights and recommendations.
- Stakeholder Management: Liaise with other departments (marketing, PR, sales) to ensure social media efforts are integrated with broader business strategies.
- Policy and Procedure Development: Establish and refine social media policies, guidelines, and best practices.
- Strategic Plans: Long-term social media strategies and roadmaps.
- Leadership Reports: High-level reports and presentations for executive stakeholders, including strategic insights and future planning.
- Policy Documents: Comprehensive social media policies and guidelines.
Additional Information
- SAB/ABInBev is an equal opportunity employer and all appointments will be made in line with SAB/ABInBev employment equity plan and talent requirements.
- The advert has minimum requirements listed.
- Management reserves the right to use additional/ relevant information as criteria for short-listing.
Ref No
- 30100929
Centre
- Head Office
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