Social Media Manager

South African Breweries - Bryanston, Gauteng

Closing date yi 23 ka July 2026

Regrettably, this position has been removed.

Purpose

  • The key purpose of this role is to be the creative force for our brands online platforms.
  • They are responsible for driving creative excellence and innovation for their brands that tells a compelling story.
  • Social Media Managers are involved in various activities such as communications, PR, social media, events, content creation and reporting.
  • We are looking for a highly skilled Social Media Manager to join our team.
  • If you are self-driven, practise meticulous attention to detail and you are a very ambitious tech-savvy professional we would love to meet you!
  • We are expecting you to be very experienced in Social Media Management and well-versed in strategy, conceptual thinking, PR and promotional events.
  • Ultimately, you should be able to act as online storyteller of our amazing brands and 
    manage all creative and conceptual outputs in a collaborative and integrated manner

Requirements
  • Relevant 3 - year degree
  • 3 + years in community management
  • 2 + years in social media management
  • Live event coverage experience
  • High understanding of social media and the platforms
  • Proven work experience as a Community Manager or very similar role
  • Experience with planning and leading community initiatives
Skills & Competencies
  • Ability to identify and track relevant community KPIs
  • Excellent verbal communication skills
  • Excellent writing skills
  • Excellent interpersonal and presentations skills
  • Knowledge of online marketing
  • Attention to detail, critical-thinker and problem-solver
  • Foundational knowledge of paid social media ads (Meta Ads, Twitter Ads, etc.)
  • Understanding of broader digital marketing ecosystem, including content marketing, email marketing, and digital analytics
  • Strong understanding of South African / African culture
  • Knowledge and interest in sports
  • Must be confident and have clear passion points to be allocated to according to brands
  • Fun and energetic
  • Able to work under pressure and deal with working on multiple accounts
  • Strong leadership skills
  • Driven and clear understanding of KPIs and how to action them
  • Have a self-starter mindset
  • Self-motivated, organised and passionate
  • Pro-active
  • Ability to adapt and understand
  • Confidence
  • Ability to perform under pressure when crisis hits
Responsibilities
  • Strategy Development: Develop overarching social media strategies that align with business objectives.
  • Creation and ownership of integrated content plans
  • Compile and formulate platform insights and development
  • Team Leadership: Mentor and guide junior and mid-level managers, providing direction and support.
  • High-Level Reporting: Present comprehensive reports to senior management, including strategic insights and recommendations.
  • Stakeholder Management: Liaise with other departments (marketing, PR, sales) to ensure social media efforts are integrated with broader business strategies.
  • Policy and Procedure Development: Establish and refine social media policies, guidelines, and best practices.
  • Strategic Plans: Long-term social media strategies and roadmaps.
  • Leadership Reports: High-level reports and presentations for executive stakeholders, including strategic insights and future planning.
  • Policy Documents: Comprehensive social media policies and guidelines.
Additional Information
  • SAB/ABInBev is an equal opportunity employer and all appointments will be made in line with SAB/ABInBev employment equity plan and talent requirements.
  • The advert has minimum requirements listed.
  • Management reserves the right to use additional/ relevant information as criteria for short-listing.
Ref No
  • 30100929
Centre
  • Head Office
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