Purpose

• The Sales Team Lead will implement and execute L&T strategies in the trade through effective management and coaching of team members (Merchandiser Order Takers) in order to achieve KPIs.

Requirements

• 3-year Sales/Marketing Diploma or Degree
• 2 years of sales experience, preferably in FMCG
• Demonstrated success in customer development, trade execution, and people management

Skills & Competencies

• Sales Leadership & Coaching
• Route-to-Market Strategy Execution
• Customer Relationship Management
• Trade Execution & Merchandising
• Data Analysis and Insight Application (e.g., Nielsen)
• Problem Solving & Decision-Making
• Negotiation and Influencing
• Communication & Presentation Skills

Responsibilities

Sales Target Achievement:

• Drive daily, weekly, and monthly sales target achievement across the region.
• Review sales performance regularly and take corrective action where required.
• Optimise sales through strategic allocation of resources like POS, promotional stock, and merchandising support.

Customer & Market Development:

• Partner with sales reps to develop and execute customer-specific business plans.
• Grow market share through effective merchandising, trade execution, and customer relationship management.
• Conduct trade visits and engage with store managers/owners to maintain high retail execution standards.

Execution Excellence:

• Ensure Picture of Success is implemented by the sales team for each channel.
• Oversee execution of merchandising, promotions, order generation, and stock rotation.
• Manage dealer training and compliance with quality and promotional guidelines.

Team Coaching and Development:

• Coach sales reps to identify sales opportunities and deliver outstanding trade execution.
• Build executional capabilities through field training, feedback sessions, and performance reviews.
• Promote a culture of high performance, teamwork, and customer obsession.

Planning and Forecasting:

• Plan and review promotional grids and quarterly action plans.
• Coordinate with regional team to plan effective route-to-market strategies and customer development activities.
• Use data (e.g., Nielsen, loyalty insights) to inform strategy and communicate performance with customers and leadership.

Customer Relationship Management:

• Build and maintain strong customer relationships through structured and informal engagements.
• Negotiate space for permanent, promotional, and ad hoc initiatives.

Additional Information

• At Coca-Cola Beverages Africa we are proud to celebrate diversity and we strive to achieve an equal opportunity workplace by being cognisant of affirmative action requirements.
• It is our policy to be mindful and compliant with all our regional requirements and national laws for those regions.
• Employment at Coca-Cola Beverages Africa is based solely on an individual’s merit and qualifications directly related to their field of competence.
• We do not discriminate against an employee or potential employees because race, colour, religion, sex, national origin, sexual orientation, age, marital status, disability and gender identity.
• At the heart of our recruitment processes is the need to create a value driven experience for all applicants.
• To all recruitment agencies: Coca-Cola Beverages Africa does not accept agency resumes for roles that we post and make available.
• Please do not forward any resumes to any Coca-Cola Beverages Africa employees and Talent Teams as we are not responsible for any fees related to unsolicited resumes.

Ref No

• CCB260702-7