Purpose

• The  Social Media and CRM Specialist will be the driving force behind Hill’s social and content strategies to grow, manage and administrate all aspects of the pet parent and professional social communities and CRM functions.

Requirements

• Diploma or Bachelor's degree in Marketing, Digital Technologies, Business, or a related field 
• At least 3 years’ experience in social media content generation and community management

Responsibilities

• Cross-Channel Social Strategy and Content Creation: Own and implement the overarching content strategy across all social platforms including Facebook, Instagram and YouTube. Write and brief content reflective of the brand’s key pillars to build and nourish a social following and achieve business KPIs.
• Community Management: Answer all pet parent and professional queries, managing a bank of standard responses and escalating problems where necessary. Be on the constant lookout for opportunities to engage with followers, including influencers.
• Market Evaluation: Spot emerging trends and identify creative opportunities to execute content that taps into viral social moments. Monitor competitor activity to identify risks and opportunities suitable for the Hill’s brand.
• Cross-Functional Collaboration: Coordinate closely with Marketing, Customer Development, Professional Veterinary Affairs and Agency teams (local and global) to amplify product launches, events, and brand activations across our social channels, ensuring our brand voice remains consistent everywhere.
• CRM Strategy Implementation: Manage the implementation of the pet parent and professional CRM journeys including content creation, briefing and deployment of communications. Assist in managing the pet parent and professional databases, building email workflows and ensuring high-quality 1st-party data collection.
• Analytics and Optimisation: Track, analyse and report all social and CRM activity and campaign performance to ensure objectives are being achieved and learnings are being actioned.

Additional Information

• Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
• Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

Preferred Qualifications:

• An enthusiastic team player, with great listening skills and a collaborative approach – essential (you work well with a wide range of people, building strong relationships across the business).
• Thorough understanding of the various social media platforms and tailoring Hill’s brand voice and content to the pet parent and professional audiences, whilst maintaining the highest scientific, regulatory, and ethical standards.
• Experience with 1P Data/CRM orchestration.
• Analytical and strategic mindset and experience using AI-powered tools to interpret performance metrics to pivot your strategy.
• A proactive, test-and-learn attitude. You aren't afraid to experiment and move at the speed of internet culture.
• Ability to work under pressure on multiple projects.
• Previous experience in working alongside agencies is advantageous.
• Fluency in English (written and oral) – fluency in Afrikaans is advantageous.
• Impeccable spelling, grammar and attention to detail.

Ref No

• #175043

Centre

• Hill's Pet Nutrition