Purpose

• SAIMI seeks to appoint an experienced PR & Marketing Administrator to oversee the public relations and marketing portfolio, including coordination of SAIMI online presence, i.e. website and social media; coordination, promotion and facilitation of the Maritime Awareness and Outreach Programme; including liaison with marketing and advertising agency and relevant stakeholders.
• The positions report to the Operations Director.

Requirements

• Diploma in public relations management, journalism/media, marketing, or related field. 
• Additional qualification will be an advantage.
• 2 to 5 years’ experience in public relations and/or marketing management.
• Experience in content development and publishing in digital and social media an advantage.
• Insight into maritime sector would be an advantage.
• After-hours work and local travel may be required.

Skills & Competencies

• Good understanding and awareness of target markets and marketing methods and vision to drive and implement.
• Strong marketing and PR skills and knowledge of relevant publications.
• In depth knowledge of website technology, copy writing and audio-visual processes.
• Good grasp of financial implications and adherence to budgets.
• Ability to conduct marketing research.
• Knowledge of industry, relevant publications, and good administrative skills.
• Competent in social media management
• Project Management skills and experience.
• Strong interpersonal skills and ability to maintain excellent professional relationships.
• Exceptional verbal, written and presentation skills.
• Ability to work effectively both independently and as part of a team.
• Strong ability to use own initiative.
• Proficient computer skills, particularly word-processing software, spreadsheets, databases, web-based platforms, competency in Microsoft applications including Word, Excel, PowerPoint, and Outlook.
• Excellent time management skills with the ability to work under pressure and within tight timelines.
• Possess good problem-solving skills.
• Relationship building and team orientation.

Responsibilities

Communications and Public Relations:

• Develop the public relations and media plan.
• Compiling information to be included in the annual SAIMI reports and brochures.
• Coordinate publication of newsletters.
• Ensure a central, coordinated approach to media liaison and act as key SAIMI media contact.
• Provide relevant information for press releases and distribution to relevant media.
• Liaising with advertising and PR agency and other service providers.
• Coordinate traffic and production of SAIMI marketing materials, advertising, corporate gifts etc.
• Develop, publish, and coordinate SAIMI online presence, including websites and social media platforms.
• Promote SAIMI and stakeholders’ events and opportunities.
• Coordinate communications with various stakeholders via electronic and digital platforms.

Branding and Marketing:

• Coordinate the development and implementation of the SAIMI brand strategy and corporate identity.
• To coordinate and assist in developing the annual marketing plan for SAIMI and its individual units and overseeing its implementation.
• To conduct marketing research and capture relevant marketing data on a database.
• To provide consultancy services on media strategies and marketing material such as layout and design, editing, costing and production and distribution procedures.
• To coordinate SAIMI’s marketing campaigns.
• To source, order, and traffic the production of all branding, marketing, and communication material for the institution.
• Provide relevant information to be advertised on the website.
• To coordinate and process all supplier payments for advertising and branding material on time.
• To ensure that all advertisements, branding, and marketing materials adhere to SAIMI’s corporate identity and brand specifications.

Events and Project Management:

• Develop project plans for public relations, marketing, and events programmes.
• Manage service providers appointed for events.
• Ensure projects adhere to frameworks and all documentation is maintained appropriately for each project.
• Participate in the development of project plans and monitoring, reviewing, and evaluating progress thereof.
• Ensure projects adhere to frameworks and all documentation is maintained appropriately for each project.
• Overseeing daily implementation of day-to-day operations of the project including needs assessment and setting goals and objectives.
• Managing and coordinating all the administrative duties of the project including liaising with relevant stakeholders regarding buy-in, project status and milestones.
• Coordinating and attending meetings including establishing and maintaining internal and external contacts as necessary.
• Preparing and maintaining all related documentation and reports related to the project and managing provision of feedback and reports to stakeholders.
• Acting as a resource person by performing research, analyzing information, providing documentation, and preparing reports for stakeholders.
• Verifies and analyses the accuracy of all data and information used or generated by project; resolves any discrepancies or problems.
• Documenting and following up on important actions and decisions from meetings.
• Event management using SAIMI’s electronic stakeholder and communications platform.

Information Management:

• Coordinate the usage and maintenance of SAIMI’s electronic stakeholder and communications platform.
• Maintain current and relevant information on the status of tasks on the project plan.
• Prepare any narrative reports necessary, for approval by the Programme Managers to internal or external stakeholders.
• Create and maintain a library of project materials.

Financial Management:

• Responsible for maintaining budget within areas of responsibilities e.g. monitor and control expenditure on stationery, travel/accommodation, general expenses, events / functions.
• Monitor expenditure and progress to ensure that targets are met.
• Assist with preparing and monitoring Programme budget.
• Liaise with Finance to ensure that the travel and subsistence component is completed in compliance with the University’s financial processes and procedures.
• Liaise with Finance to ensure that payments & reimbursements are made.
• Liaise with the stakeholders to gather information and prepare the periodic financial reports for approval.

Secretarial and Administrative Support:

• Dealing with programme inquiries and referring to correct person as appropriate.
• Organizes and coordinates meetings, workshops, conferences, and other special events, as required.

Additional Information

• Interviews may be conducted virtually.

Contact for more information on the position

• Ms Ntombebhongo Somana, HR Consultant.
• Email: [email protected] / tel 041 504 1365