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Digital Media Manager
Shoprite Group - Cape Town, Western Cape
Purpose of the Job
Drive digital paid media planning and performance to increase brand preference and sales whilst maximising digital advertising spend. To plan, implement and track innovative digital (initiatives) programs and campaigns across various channels, together with the brand teams and media agencies - from start to finish, adhering to specified deliverables, by integrating efforts from different business units to enable the attracting of new consumers and increasing loyalty among existing customers.